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Instituto Nacional de Salud Pública

2017, Number 1

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salud publica mex 2017; 59 (1)

Time trends for tobacco and alcohol use in youth-rated films popular in Mexico and Argentina, from 2004-2012

Barrientos-Gutiérrez I, Mejía R, Pérez-Hernández R, Kollath-Cattano C, Peña L, Morello P, Arillo-Santillán E, Braun S, Sargent JD, Thrasher JF

Language: English
References: 46
Page: 76-83
PDF size: 458.26 Kb.


ABSTRACT

Objective. To examine and compare overall prevalence and time trends in tobacco and alcohol portrayals and brand appearances in youth-rated US and nationally-produced films that were the most successful in Argentina and Mexico from 2004-2012. Materials and methods. Top-grossing nationally produced films from Argentina (n=73), Mexico (n=85) and the US (n=643) were content analyzed. Logistic regression was used to determine differences between Mexican, Argentine and US produced films. Linear regression models assessed significant cross-country differences in the mean number of tobacco and alcohol seconds. Results. Films from Mexico and Argentina were more likely than US films to contain tobacco, (OR=4.2; p‹0.001) and (OR=7.2; p‹0.001). Alcohol was present in 93% of Argentine, 83% in Mexican and 83% US films. Conclusions. Smoking and alcohol were highly prevalent in nationally produced films. They may have a significant impact and should be targeted by policies to reduce youth exposure to portrayals of risk behaviors.


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