Barrientos-Gutiérrez I, Mejía R, Pérez-Hernández R, Kollath-Cattano C, Peña L, Morello P, Arillo-Santillán E, Braun S, Sargent JD, Thrasher JF

Idioma: Ingles.
Referencias bibliográficas: 46
Paginas: 76-83
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RESUMEN

Objetivo. Este estudio evalúa la representación en el tiempo de contenidos de tabaco y alcohol en las películas para adolescentes más populares en Argentina y México de 2004 a 2012. Material y métodos. Se analizaron las películas localmente más taquilleras producidas en Argentina (n=73), México (n=85) y EE.UU. (n=643). Se realizaron modelos de regresión logística para determinar diferencias entre películas mexicanas, argentinas y norteamericanas en variables dicotómicas, y de regresión lineal para evaluar las diferencias significativas entre países para variables continuas. Resultados. Las películas mexicanas y argentinas muestran mayor contenido de tabaco en comparación con las norteamericanas (OR=4.2; p‹0.000) y (OR=7.2; p‹0.000, respectivamente). El alcohol estuvo presente en 93% de películas argentinas, y en 83% tanto de las mexicanas como de las norteamericanas. Conclusión. Los resultados observados muestran tendencias que pueden tener un impacto significativo en la exposición de conductas de riesgo en jóvenes, y por ello son relevantes en la política pública.

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