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Instituto Nacional de Salud Pública

2012, Number 3

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salud publica mex 2012; 54 (3)

Aiming for the adolescent market: Internet and video games, the new strategies of the tobacco industry

Barrientos-Gutiérrez T, Barrientos-Gutiérrez I, Reynales-Shigematsu LM, Thrasher JF, Lazcano-Ponce E

Language: Spanish
References: 51
Page: 303-314
PDF size: 311.94 Kb.


ABSTRACT

Exposure to tobacco advertisement is associated with smoking initiation among the youth, its elimination is a key objective to effectively curb the tobacco epidemic. Historically, the tobacco industry has pioneered the use of new communication technologies to keep and expand their market. Nowadays, Internet and video games have transcended the entertainment sphere, becoming significant media for massive communication and providing new opportunities for advertisement. The present essay reviews the existing literature on tobacco presence in the Internet and video games to define research and policy tasks required to develop effective means for tobacco advertisement regulation and control.


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