Cuartas SA, Pérez TMÉ

Language: Spanish
References: 0
Page: 1-12
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ABSTRACT

Introduction: the deterioration of food habits worldwide shows the power and influence of the publicity aimed at children.
Objective: to reflect on and to review the literature about the influence of infantile publicity on the nutritional choices at the first years of life in addition to analyzing the bioethical dilemmas and to stressing the importance of active involvement of the pediatrician in the prevention of infant atherosclerosis.
Methods: systematic review of international literature in English and Spanish involving original and review articles on infantile publicity, on bioethics and on infant atherosclerosis in the last ten years, by using keywords such as infantile publicity, cardiovascular risk, atherogenesis, prevention and bioethics.
Development: publicity uses effective sophisticated techniques to influence the children because they function as potential buyers and compulsive consumers. There is marketing aimed at persuading, selling and meeting the desires of the small children. Given than the ultraprocessed foodstuffs have great impact on the feeding habits, their publicity must be regulated. Pediatrics faces a new bioethical challenge consisting of working every day to reduce the consumption of industrial foodstuffs and to develop strategies for guiding the parents towards a more favorable context for the feeding of their children.
Final thoughts: the prevention of infant atherosclerosis demands detailed individual bioethical reflection. It is extremely important that the pediatrician gives advice, information and encourages children to make choices that are not detrimental to their health.