Ledón-Naranjo N, Castillo-Vitlloch A, Caballero-Torres I, Lage-Dávila A

Language: Spanish
References: 0
Page: 44-53
PDF size: 227.64 Kb.

ABSTRACT

The growth of companies in a highly competitive world depends on the superior performance of the development process of their products. Previous studies showed that today the main diffi culty of the Molecular Immunology Center growth resides in the ability to enter international markets, and in the development of new products. The implementation of a product development management system based on the diagnosis of the current limitations will eliminate the restrictions and will be a tool for successfully implementing competitive products at the center. The product development management in the Center of Molecular Immunology is characterized in this paper starting from surveys and brainstorming results; and a product development management system is proposed to the institution as a tool to create a sustainable competitive advantage for the new products.