Boude FO

Language: Spanish
References: 0
Page: 1-14
PDF size: 113.01 Kb.

ABSTRACT

Introduction: The text presents the results obtained in a research developed at the University of La Sabana between 2013 and 2015, by the Center of Technologies for the Academy and the School of Social Communication. Objectives: To describe the interactivity and selectivity possibilities that the audience has in the digital native media of Colombia, as well as to identify the participation tools that they offer. Methods: The research was developed at the University of La Sabana, between 2013 and 2015. A correlational descriptive study was used, with a sample of 19 portals, with a journalistic vocation or purpose. The observation was developed within a composed week, during the first months of 2014; that is, we took one day each week during seven weeks to observe the media, so the first week was observed on Monday, the next week on Tuesday, and so on consecutively up to complete every day of the week. Results: It was possible to identify four interactivity strategies that should be used in higher education, since they respond to the needs of the current students. Conclusions: In order for teachers to respond to the needs of their students, they must do what the new media do: listen to their audience; that is, their students.