Incorporation of information science graduates to marketing management tasks

Carlos Luis González-Valiente; Magda León Santos; Zoia Rivera

2014, Number 2

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Revista Cubana de Información en Ciencias de la Salud (ACIMED) 2014; 25 (2)

Incorporation of information science graduates to marketing management tasks

González-Valiente CL, León SM, Rivera Z

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Language: Spanish
References: 38
Page: 234-248
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ABSTRACT

The study aims to identify the possibilities offered by academic studies in Cuba for the training of information professionals as marketing managers. A theoretical analysis is conducted of the basic functions of marketing and its information dimension, the specific features of the work of the marketing manager, and the competencies developed by Curriculum D in information science graduates in the Cuban context. Based on the analysis of curricular contents and interviews with ten information professionals working as marketing managers, determination was made of some indispensable competencies which should be developed during the training and later on during service practice.

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