Thrasher JF, Pérez-Hernández R, Arillo-Santillán E, Barrientos-Gutiérrez I

Idioma: Español
Referencias bibliográficas: 29
Paginas: 254-263
Archivo PDF: 298.15 Kb.

RESUMEN

Objetivo. Mostrar el efecto de las primeras advertencias sanitarias (AS) con pictogramas en México. Material y métodos. Encuesta transversal en una muestra representativa de 1 765 adultos fumadores de Guadalajara, México (2010). Se estimaron modelos logísticos para determinar la asociación entre el reconocimiento de las AS con pictogramas y las variables que indican el impacto de las mismas. Resultados. 58% de la población indicó haber comprado una cajetilla con AS con pictogramas. Estos fumadores expuestos reportaron pensar con mayor frecuencia en los daños que causa fumar (34 contra 25% p=0.003) y pensar en dejar de fumar (23 contra 14% p=0.001). Se observó una mayor aceptación de las AS como medio para comunicar información importante al fumador (93 contra 87% p‹0.001) así como mayor aceptación de que el gobierno comunica bien sobre los daños a la salud por fumar (68 contra 55% p‹0.001). Conclusión. Las AS con pictogramas han logrado aumentar el conocimiento sobre los daños que provoca el tabaco. La recomendación es seguir desarrollando y mejorando esta intervención para coadyuvar a lograr una población informada de los riesgos del tabaco.

REFERENCIAS (EN ESTE ARTÍCULO)

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